We’re very excited to announce Offers on Gumroad. With Offers, you can give a discount to buyers in one of two ways; either sending them to a unique url, or giving them a code to input on the normal purchase form. The amount that you set for the offer code discount will be deducted from the price upon entering a valid code.

To set up an Offer for your buyers, click on your product to go to the ‘Product Edit’ page and click “More Options”. Here you can input a name for your code and dollar amount for the discount you would like to be applied. Say you want to limit the offer to the first 20 buyers to use the code - you can do that by setting a quantity.

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The name you input will also become a part of a unique url you can share. For example, if the offer code is “thanks”, the url gum.co/demo/thanks will take a buyer to a page with the discount already applied.

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Additionally, you can include the offer code input field on your Purchase page. This offer code would also be entitled “thanks”, and the price will change automatically once it is entered. 

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We’re working hard to make Gumroad the most flexible platform for you to sell what you make, and believe that Offers adds another great feature for sellers. As always, we love hearing your feedback, which you can send here.