Instant gratification holds a special place in our frenzied hearts. That wonderful, addictive feeling of getting what we want, when we want it diminishes in the face of obstacles. That’s part of why we work to make buying on Gumroad as streamlined and simple as possible.
Now there’s a new way of doing that in the most shared and embedded website on the internet.
Annotations have long been a part of YouTube, but until recently, they have primarily been used to add background information or to link to other videos and channels. Now, Gumroad is on the short list of commerce platforms authorized by YouTube to be linked to via annotation directly within a video’s stream.
What does that mean for you? Viewers of your film/book/game trailer, music video, poetry reading, software patch, etc. can click an in-stream link and easily buy your product. It’s faster, it’s easier, and early evaluation is showing that this trimming of the fat can result in more product views and sales for you.
While logged in to YouTube and on your channel, click Edit on one of your videos. Then click the Annotations at the top. Choose the type of annotation you want, and what you would like the link to say (the Label box). Move it around to where you want the link to go. Then you can choose your colors and font size. The timeline at the bottom will help you find the place where you want to put your annotated link, as well as the Start and End boxes. Finally, enter the URL of your product on Gumroad or your Gumroad Gallery URL. The Link box will automatically check, and the default Video drop down will automatically change to Merch. Play back the video to make sure the link is where and when you want it, double-check your link, and you’re all set. Hit Publish and start sharing.
Previously, using a video to share and promote your project meant embedding the video in your Facebook feed or blog and linking to it in a tweet along with a separate purchasing link. Suddenly that feels like sending a telegraph to place an order via Pony Express.
Your videos can now be a direct call to action. To learn other ways you can connect your audience with Gumroad, see our Integrations page in the Help Center.