Emmiliese von Clemm on August 7th, 2014
Here at Gumroad, we’re always happy to see creators from different industries joining the platform. Lately, we’ve been really excited about the ways in which Health and Fitness professionals are using Gumroad.
Selling content online allows coaches and trainers, inherently limited by the number of clients they can see in a given day, to extend their reach and multiply their influence. At the same time, customers benefit from high-quality health and fitness content, accessible at all times, for a fraction of the price of personal training.
As the number of health and fitness products on Gumroad has grown, we’ve noticed some interesting trends:
- Video Content: Do Yoga With Me and Black Belt at Home use video content to teach yoga and martial arts. Videos are great for teaching skill-heavy material and for guiding beginners. Multiple videos and a study manual can even be bundled together into complete courses.
- Training Programs: Training programs are popular among customers who want to take their training to the next level. Krissy Mae Cagney, Brandan Schieppati, and Simeon Panda sell a variety of training programs detailing week’s worth of exercises (including sets, reps, and intensity) and nutrition guidelines.
- Selling to Instagram Followers: Instagram is home to a large and growing health and fitness community. Krissy Mae Cagney, Brandan Schieppati, and Simeon Panda have built their Instagram audiences by motivating and inspiring followers. They now promote their products to these audiences through strategies like offering followers discounts on training programs.
What follows are five inspiring examples of health and fitness professionals using Gumroad in awesome ways:
Krissy Mae Cagney, an athletic performance specialist, registered dietitian, and Westside Barbell strength and conditioning coach, does it all. She’s passionate about changing the fitness industry, spreading her motivation and expertise through fitness and nutrition pop-ups across the country, online programs, and her lifestyle brand (Doughnuts and Deadlifts). She’s even opening her own gym at the end of the year.
Krissy’s website offers numerous training programs and nutrition guides, including Flex-i-ble Dieting, a guide to macros and eating for life, and She Hulk, a ten week strength and aesthetics program.
Want to offer subscription fitness content? For inspiration, check out Krissy’s Black Iron Training, subscription strength and conditioning programming released every Sunday night.
Do Yoga With Me is a collection of over 100 high-quality yoga videos, featuring a group of experienced yoga teachers. Do Yoga With Me’s creators are passionate about increasing access to yoga content, and all of the site’s resources can be streamed for free. Users who want to own yoga content and support Do Yoga With Me can purchase and download individual videos via Gumroad.
Do Yoga With Me also offers yoga programs to guide students through a series of selected videos. These programs, including Yoga for Runners and Yoga for Office Workers, are available as Pay What You Want downloads.
Interested in learning more about Pay What You Want pricing? We’ve written about it extensively on the Gumroad blog.
Brandan Schieppati, founder of Rise Above Fitness, is known for training that incorporates high intensity strength and conditioning. He created a series of online training programs to reach people who can’t train with him personally but still want to train the Rise Above way.
Brandan offers a range of programs and ebooks on his personal website, including 30 in 30, a different workout every day for a month, and The Rise Above Fitness Cookbook, which features 40 recipes submitted by Rise Above Fitness trainers.
Thinking about selling directly to your Instagram followers? See the strategies Brandan uses to spread the word to his Instagram audience.
Simeon Panda is a natural body builder with an impressive social media presence, boasting nearly 2 million followers on Facebook. He aims to motivate and inspire others through his hard work and dedication. Simeon Panda worked for years as a personal trainer and now hosts exclusive training camps as a Musclemania Pro.
Fans who want to train like Simeon Panda can buy one of his four training programs, including Mass Gain and Abs Solution. Each program details exercises, intensity, number of reps, number of sets, and rest time.
Black Belt at Home makes it possible for students without access to martial arts instructors to earn rank and certification with an accredited organization. They offer home study courses in Shotokan Karate, Ultimate Bo, Krav Maga, and Tai Chi. Each course includes a comprehensive study manual and hours worth of video training content.
A digital version of each Black Belt at Home program is available through Gumroad, allowing students to download course content and start training immediately after purchase.
Thinking about selling a home study course of your own? Check out Black Belt at Home’s encouraging 10 Ridiculous Myths about Home Study Courses.
Want tips and tricks for selling health and fitness content directly to your audience? Email firstname.lastname@example.org and let us know what you’re working on!
When compiling the Best of Gumroad lists, we look for creators who have had recent launches, lots of sales, high gross revenue, or success using Gumroad in an exciting way. From there, we hand-pick creators whose products are especially innovative or creative. We hope to see you on this list in the future!